- Australian Family-Owned Company since 1946 -
a history of innovation
Duralex is a proudly Australian family owned and operated company which was formed in 1946. The name was derived from the word "Durable" (Dulux came later. It was called British Amalgamated Lead Manufacturers - BALM - at the time).
Duralex founder Lou Miranda, then aged 21 years, had been employed as a trainee chemist for a major paint manufacturer. At that time water based paints were not very satisfactory and therefore unpopular.
Almost every surface coating contained organic solvents, with white and red lead being the norm. He felt there had to be a better, more environmental way at a time when little if any thought was given to pollution. He chose the field of water based paints which was then unexplored, to pioneer many of today’s developments.
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Duralex has produced many Australian and world firsts in the development of acrylic paints. One example was in 1960 when Duralex introduced the first GLOSS ACRYLIC PAINT. This ‘world first’ developed after many years of research by Duralex was confirmed as a world breakthrough by such bodies as the Society of British Paint Manufacturers, the National Paint, Varnish and Lacquer Association, Washington USA, and the Canadian Paint and Lacquer Association.
1948 - DURALEX forged ahead in the water-based paints field to develop and market a completely washable, scrubbable interior/exterior, all weather water-based product called "RESIN-TONE". It was popular and the only completely brush clog-free paint of its type on the market. It's durability on exteriors exceeded 14 years.
1953 - DURALEX saw the need to an effective surface binder and was the first company to bring out a water-based binder for exterior/interior called "KALSO SEAL". This caused quite a stir in the paint trade. This is now called "DURALEX SURFACE BINDER".
1957 - This time a World First - a water-based sealer undercoat which could be applied to tar, bitumen and smoke stains and not bleed through, called "BLEED SEAL"
1960 - Another product was introduced and had a gigantic impact not only on Australia but in the rest of the world: the GLOSS ACRYLIC PAINT "AQUANAMEL" - now known as "SUNMASTER"